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Marketing: Other Useful Resources

This guide contains resources and guidance to help students studying Marketing.

Newspapers

 

Newspapers are a great source if you are looking for current or historical information, trends and opinions on a particular topic.

Many newspapers publish special issues, columns or analysis on finance and economics-related issues.

You can search individual newspapers from our library catalogue, or search across multiple newspapers using a database.

Latest trends & developments

 

Websites, blogs and podcasts can be great sources for information on the latest trends and developments in your discipline area. 

Websites

These websites may help you to stay up-to-date on what's happening around the world on issues relating to your discipline area: 

Blogs

Blogs are online journals/diaries and can be useful to understand how people are thinking or reflecting on the latest trends and developments.

Podcasts

Listening to podcasts is an easy way of staying abreast with latest trends and developments on your chosen topic. 

Other academic sources

 

Google Scholar

In addition to databases, Google Scholar can be a useful tool for general, broad searches for journal articles and conference papers.