Skip to Main Content

Marketing: Home

This guide contains resources and guidance to help students studying Marketing.



If you are studying Marketing, this guide is for you.

In this guide, you will find:

  • Key resources for Marketing: books and journal databases
  • links to newspaper databases, podcasts and relevant websites
  • Company, industry and country information
  • Statistics and grey literature resources
  • APA referencing resources

Key resources for Marketing




Trade Journals

Academic Journals


Resource types


Book icon


Useful for providing an overview of a topic or issue. Contains background information and context and is very useful as a starting point for research - especially if you are new to a topic!

Journal article icon

Journal Articles

Contains the latest research on very specific topics and often contains in-depth analysis. Journal articles are published more quickly than books so can be used to find more up to date information.

Grey Literature Icon

Grey Literature

This includes government or non-government organisation (NGO) reports, guidelines and statistics. They often contain an overview of an issue as it applies to a specific region, state, country or worldwide.