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Marketing: Referencing for Marketing

This guide contains resources and guidance to help students studying Marketing.

Referencing Icon

As Business students, you will be using the APA 7th referencing style

What is referencing and why is it important? 


At university you are expected to reference information sources used in your assignments. Referencing is important as it:

  • gives credit to authors
  • shows that you’ve done your research  
  • means that others can find the resources you have used.

APA 7th Referencing Guide


For help on how to reference have a look at our comprehensive referencing guide. 

You can open it in a new page and download it by clicking the link below.

Useful Sections

Here are some common types of resources you will need to reference as a Business student:

Journal Articles (Section 2.01)

Website - Organisation as author (Section 3.02)

Report by an organisation or a government agency (Section 7.01)

Referencing Videos

Referencing software: RefWorks


RefWorks is a cloud-based reference manager that can assist your referencing. It can be used to create reference lists and in-text citations.

To learn more about RefWorks have a look at the RefWorks page on the library website by clicking the link below.