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Strategic Communication: Searching Social Media

This guide will help Strategic Communications students to navigate the key resources and develop core information literacy skills.

Why search social media? 


Social media data can give insight into beliefs, attitudes, and perceptions of the public or of particular groups. For example, you could use social media data to gain insight into public attitudes towards upcoming elections or perceptions of particular advertising campaigns.

Social media analytics tools 



  • Maps tweets in a visual display based on keywords
  • Great for analysing current event or topic 
  • Shows related hashtags to search


  • Includes Twitter, Facebook, YouTube, Instagram, Tumblr, and Flickr in results 
  • Can view a limited number of results for free
  • Results can be exported as a CSV file