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Strategic Communication: Referencing for Strategic Communication

This guide will help Strategic Communications students to navigate the key resources and develop core information literacy skills.

As Public Communication students, you will be asked to use the APA 7th referencing style

What is referencing and why is it important? 


At university you are expected to reference information sources used in your assignments. Referencing is important as it:

  • gives credit to authors
  • shows that you’ve done your research  
  • means that others can find the resources you have used .

Download the guide


Useful sections

  • Facebook & Instagram - Section 3.07-09 (page 50)


  • Golden Target Awards are published by the Public Relations Institute of Australia for excellence in marketing and public communication campaigns. In the past, these were found in print folders in the Library, but recent Golden Target Awards are published online

Referencing Videos